Sergii Kravtsov spent more than a decade building software for other companies before deciding to build his own. Today, as CEO and co-founder of ConnectiveOne, an AI-powered omnichannel communication platform, and co-founder of Evergreen IT Development, Sergii Kravtsov is positioning himself as one of the more hands-on voices in the conversation about how businesses actually put AI to work — not as a marketing layer, but as a rebuilt operating system for how companies function.
Kravtsov’s path into AI-first business started well before generative AI became a mainstream conversation. In 2012, he became a partner and co-founder of Evergreen IT Development, a Kyiv-based studio that has since delivered more than 400 projects and products across e-commerce, fintech, insurtech, customer experience, and internal business systems — several of which became leaders in their respective niches. That client-facing experience, spanning nearly every vertical a services company touches, gave Kravtsov a wide-angle view of a problem that would later define his own product company: most businesses have far more repetitive, intellectually demanding work than they have people to do it.
“Every business I worked with as a service provider had some version of the same bottleneck,” Kravtsov says. “Not enough developers, not enough analysts, not enough people to keep up with communication. AI didn’t create that problem. It just became the first real answer to it — if you know how to apply it properly.”
Founding ConnectiveOne
In 2021, Kravtsov founded ConnectiveOne, an AI-powered communication platform built to unify customer support, sales, and marketing communication into a single omnichannel system. Rather than treating each customer interaction as a fresh start, the platform is designed to retain context across channels and sessions — a distinction Kravtsov considers central to the platform’s value. ConnectiveOne now works with well-known market-leading brands and serves communication needs reaching millions of end users.
Building the company gave Kravtsov a different kind of proving ground than running a services business. Where Evergreen builds AI-driven systems for clients, ConnectiveOne has to run on the same principles internally, with real customers and real support volume as the test. “You learn different lessons when you’re the one who has to live with the system you built,” he says. “It’s one thing to design an AI-first process for a client. It’s another to depend on it yourself every single day.”
That internal pressure led Kravtsov and his team to rebuild ConnectiveOne’s own development pipeline around specialized AI agents — each with a defined role rather than one general-purpose assistant handling every task — a shift that the company measured as roughly a 300 percent increase in year-over-year development velocity against its own prior baseline.
A broader mission around AI adoption
Beyond ConnectiveOne, Kravtsov has become an increasingly visible advocate for what he calls the difference between “AI adoption” and “AI management” — the gap between simply giving a team access to AI tools and actually building a controlled, measurable system around how those tools are used. It’s a distinction he brings to his consulting work through Evergreen, where he has also been involved in organizational turnarounds for companies in the insurance and SaaS sectors, helping diagnose structural problems, rebuild processes, and strengthen teams.
Kravtsov is an alumnus of Y Combinator’s Startup School (advisor track), as well as the 1991 Accelerator and Challenger AI 3.0 programs, and has organized CX Foresight, a forum bringing together industry leaders to think through the future of customer experience design.
Since February 24, 2022, Kravtsov has also volunteered with NL_UA, an organization supporting Ukrainian military personnel and civilians affected by Russia’s invasion — work he continues alongside running his companies, describing it as part of his civic responsibility rather than a separate commitment from his business life.
Today, Kravtsov continues to build ConnectiveOne, grow Evergreen as an AI-first IT services company, and advise businesses that want to move past simply experimenting with AI toward rebuilding their products, processes, and teams around it.