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How To Combine Marketing, PR and Even Sound Design: the Career Path of a Creative Specialist and Businessman Eduard Boev

The key trends in modern global business are technology and multi-verticality. Companies from the information technology sector are mastering the production of physical products, actively expanding their areas of activity, as well as business at all levels is increasingly using the capabilities of artificial intelligence. A striking example of a multitasking personality who 100% meets the demands of modern times is the career of Eduard Boev, a promising marketer, PR specialist, video editor, sound designer, and successful businessman.

Career Timeline of Eduard Boev

Eduard is a marketer by education. After graduating from the Academy of National Economy and Public Administration, he did not limit his activities only to marketing and, shortly after receiving his diploma, became the winner of the open competition “School Of Thoughts”, established by the international network advertising agencies BBDO (Batten, Barton, Durstine & Osborn) and Saatchi & Saatchi.

Winning the competition launched his career in the field of PR, marketing, copywriting, advertising. Eduard completed an internship at the PR firm Porter Novelli, where one of his creative ideas was a PR campaign for Coca-Cola for the Sochi 2014 Winter Olympics. As a result, sales of drinks in the Russian Federation increased by 9%.

While working as a creative copywriter at GREY Moscow (part of the advertising and marketing agency Grey Group, NY) from December 2013 to January 2015, he developed clever concepts for advertising campaigns, scripts for commercials, wrote texts, localized content for General Motors, Gillette, MasterCard, etc.

As a free contractor, he cooperated with the marketing company EMG. As part of the cooperation, he developed and launched events for employees of MEGA (a division of IKEA) and Coca-Cola.

In 2015, he was included in the AdPeak rating of the top 15 creative professionals from the Association of Creative Agencies of Russia (AKAR) and became a member of the Club of Art Directors of Russia.

In 2016, Eduard joined the expert council of the Art Directors Club of Russia, where he took an active part in voting within the club competition in the field of design, advertising, and creativity ADCR Awards.

During the same year, he founded the company StroyServis LLC. In 2018 StroyServis was awarded the “New Moscow“ title of the best landscaping company for the preparation of Moscow within the context of the upcoming 2018 World Cup held in Russia.

In parallel with other projects, Eduard mastered video editing and sound design. In 2018, he received a gold medal at the annual Madrid International Film Festival in the category “Best Sound Design” for his contribution to the feature film “Afreen”, and also took part in the creation of several commercials for various brands and a trailer for Matt Hardy’s Hollywood film “Out of Time”.

From 2018 to 2021, he did the online internship as a PR specialist at the New York jewelry company Alex Soldier, whose jewelry is worn by Scarlett Johansson, Gwyneth Paltrow, Lewis Hamilton, and other celebrities. The company takes part in prestigious events such as the Met Gala and Grammy Awards on a regular basis.

Since January 2023, Eduard has been a member of the American Marketing Association, a professional association of marketers with more than 30 thousand members and 76 chapters in the United States.

Just as the reputation of any company is confirmed by its development and user opinion, so the career of Eduard Boev has been confirmed by numerous awards for his achievements.

About the Awards

In addition to membership in the prestigious professional ratings mentioned above, while Eduard was working as a creative copywriter in the Russian branch of the American creative agency Grey Group, NY, he came up with an original idea for a project of online lessons on protection against Internet fraud and protection against theft of money on the Internet. Later on, he played a key role in the development of the project itself and its website.

The One Dollar Lesson project, presented in a unique style of stop-motion and 3D animation, turned out to be extremely successful and gained a large audience, and the website received 11 international awards. it is worth noting the following professional achievements that have received international and national recognition:

  • EUROBEST Silver Award for recognition of creative excellence in Europe for skills in interactive marketing;
  • International design award Red Dot;
  • Webby Award honorary for exceptional work in digital media;
  • Silver award in the field of effective advertising and creativity White Square;
  • Sixth place in the BestAdsOnTV rating;
  • Top 15 among the best creative professionals in Russia;
  • Gold prize at the Madrid International Film Festival for the best sound design of the film “Afreen” and many others.

What Is the Competence of Eduard Boev

  • The competence of a young and promising specialist includes the following:
  • deep understanding of all market trends and needs;
  • creativity and the ability to generate unique ideas and advertising campaigns, which are based on an understanding of the cultural characteristics of the countries and regions where the products are promoted;
  • ability to manage multiple projects simultaneously;
  • forecasting and analysis of results;
  • quick adaptation to new technologies;
  • ability to organize the work of teams and departments.

Career in the USA and Plans for the Future

Despite significant personal achievements and development as a PR specialist and marketer, Eduard does not intend to stop there. His near plans include launching his own project, which is a marketing agency that creates custom landing pages for professionals and owners of personal brands. Its mission is to enhance clients’ online presence, showcase their individual services and skills, and thereby contribute to their success.

Eduard is confident in the success of his new business, as the acquired experience and deep knowledge of the intricacies of marketing, PR and the development of various businesses, the construction and promotion of advertising campaigns of international brands should be put into practice and find practical application in the near future.

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