Gary Lyamin’s New Chapter: From Digital Marketing to Personal Transformation
Gary Lyamin built a solid career in digital marketing, helping brands grow and connect. But after years in the industry, he took a step back — not to rebrand, but to reconnect with himself. The result is a book that challenges readers to do the same: How to Become the Person You Were Created to Be.
A respected name in internet marketing and a successful entrepreneur, Gary spent years helping brands craft their voices and expand their reach. On the surface, everything looked great. But behind the scenes, something deeper was stirring.
“I’ve been asking myself the big questions since I was a kid,” Gary says. “But it wasn’t until I slowed down that I really started listening to them.”
That pause led to something unexpected: a complete shift in focus. Instead of launching another campaign, Gary wrote a book — one that had been forming inside him for years. The result is How to Become the Person You Were Created to Be, a candid, practical guide to reconnecting with your true self.
The book struck a nerve. Readers from all backgrounds began sharing how it helped them reflect, reframe, and start fresh. And unlike many self-help books that lean on abstract advice, Gary’s message is rooted in lived experience — raw, honest, and incredibly relatable.
We sat down with him to talk about what inspired the book, the heart behind its message, and what he hopes readers will carry with them after turning the final page.
What do you hope people will take away from your book, How to Become the Person You Were Created to Be?
Gary: I think a lot of people live lives shaped by other people’s ideas. Society tells us what success is. Parents, even with the best intentions, pass on their fears and expectations. And somewhere along the way, we lose our own voice.
Some people are lucky — they get guidance early on, encouragement to follow their passions. But most of us grow up carrying wounds, limitations, or beliefs that weren’t even ours to begin with. Those things leave marks. They affect how we see the world — and how we see ourselves.
What I want readers to understand is this: you don’t have to keep performing. You don’t have to wear a mask or live in a role that doesn’t fit. You can just be yourself, fully and without apology. And when you begin to accept yourself, when you learn how to love who you really are, the world around you starts to change too. It reflects that energy right back.
My hope is that this book gives people permission to pause, reflect, and re-align. I want it to help them shift out of autopilot. So they’re not just surviving each day, but really living. That shift made all the difference in my life. And I believe it can do the same for others — if they’re willing to go there.
Gary Lyamin built a solid career in digital marketing, helping brands grow and connect. But after years in the industry, he took a step back — not to rebrand, but to reconnect with himself. The result is a book that challenges readers to do the same: How to Become the Person You Were Created to Be.
