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The best Super Bowl 2022 commercials: The ads that scored a touchdown

Sunday’s Super Bowl broadcast wasn’t just about football — with many viewers tuning in to simply see the TV commercials that aired in between the on-field action. NBC expected 100 million Americans to watch the event, meaning they were able to charge close to $7 million for a 30-second ad slot. More than 50 international brands forked out that astronomical sum, and the companies clamored to stand out in a very crowded field. Many chose to recruit A-list celebrities in their ads to make them more memorable. T-Mobile teamed up with Dolly Parton and her goddaughter Miley Cyrus, while Squarespace savvily secured it-girl Zendaya for their prime-time promotion. But not every ad was a hit with viewers, and there was only a small selection that set social media alight. Here, the ads that scored a touchdown: Chevy From the second the “Sopranos” theme song and opening sequence started, social media held their breath. Jamie-Lynn Sigler, who played Meadow Soprano on the iconic HBO series, rolls through lower Manhattan and New Jersey in an electric Silverado. Her arrival at the same restaurant where her on-screen dad is believed to have died sets the show’s ambiguous ending into question — especially since the ad was run by “Sopranos” mastermind David Chase. The show’s fanatics tweeted themselves into a tizzy when Sigler hugs her on-screen brother, Robert Iler — could it possibly be confirmation of the show’s famously ambiguous ending?

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